Jabra Unveils Exclusive
Designer Bluetooth Headset
The Jabra JX10 - A Pure
Design Attitude
HONG KONG (March 10, 2005)
- Jabra, a leading brand of hands-free communication products
for the mobile consumer market, today announced the launch
of its most exclusive Bluetooth headset to date, the Jabra
JX10. Designed especially for Jabra by the highly renowned
Danish design company, Jacob Jensen Design, the Jabra JX10
is truly for the fashion conscious. Its distinctive cutting-edge
design and contemporary slim finish makes it stand out from
the rest of the crowd.
The Jabra JX10 weighs less
than 10 grams and measures less than four centimeters, placing
it among the smallest headsets in the industry. Its small
size and distinctive minimalist design make it one of the
most elegant, discreet and stylish Bluetooth headsets for
those who love great design.
"The Jabra JX10 offers
the ultimate in headset design and beauty," says Lars
Hojgard Hansen, vice president of Global Marketing, Jabra.
"As mobile headsets become an essential part of everyday
life, the way the headset looks is just as important as the
functionality it provides. As with the clothes people wear
and the products used, a headset says a lot about personal
style. The Jabra JX10 sets a new standard for Bluetooth headset
design and allows users to express themselves without any
boundaries and have a truly unique style."
Jacob Jensen Design is among
the most recognized design studios in the world with more
than 500 industrial products for Danish and foreign companies.
Most recognized are Jacob Jensen`s designs for Bang &
Olufsen audio products and Gaggenau kitchen appliances.
"Mobile headsets like
all products used in our daily life should contain a quiet
beauty. When designing a product like the Jabra JX10 you have
to think about what needs to be visible to the consumer and
what does not. A good design should conceal the inner functions
of a product and make it attractive to the eye. This is what
has been achieved with the Jabra JX10. The combination of
elegant design and the most innovative technology make it
a very desirable product," says Timothy Jacob Jensen,
chief designer at Jacob Jensen Design.
In spite of the small form
factor, the Jabra JX10 headset features state-of-the art voice
reception and clarity. It adjusts automatically to the ambient
noise level through automatic volume control. This feature
is based on DSP (Digital Signal Processing), which also ensures
a significant reduction in background noise.
The Jabra JX10 comes in a fashionable
and timeless silver colour and is accompanied by a desktop
charger fully designed to harmonize with the shape of the
headset. In addition, the Jabra JX10 has its own carrying
case for safe keeping when not in use.
Jabra JX10 standard features
include:
· Weighs less than 10
grams and measures less than four centimeters
· Automatic volume control
· Digital Signal Processing (DSP) technology
· Desktop cradle/charger
· Storage pouch for safe keeping when not in use
· Multi-colour LED for Bluetooth link, battery and
charging status
· Dedicated pairing button
· 4-6 hours talk time and up to 80 hours standby time
subject to phone type
· Supports Bluetooth 1.2 headset and hands-free profiles
· USB charging cable
The Jabra JX10 will be available
later this year.
About Jacob Jensen Design
Jacob Jensen founded his own
design studio in 1958 and innovated a clear design language
which is recognized all over the world. Jacob Jensen Design
is among the most recognized design studios in the world with
more than 100 international design awards and 19 products
included in the Design Collection and the Design Study Collection
of The Museum of Modern Art in New York. In 1989, Jacob`s
son Timothy Jacob Jensen took over the studio, and has since
extended the distinctive and enduring style of Jacob Jensen
and added a range of lifestyle products under the Jacob Jensen
name. The JACOB JENSEN TM product range has since grown to
include personal accessories, home and office articles and
home safety devices.
About Jabra
Jabra is a leading consumer
brand of innovative hands-free mobile communication products
including corded and wireless Bluetooth headsets and mobile
accessories. The innovation, design and freedom provided by
Jabra products enable users to use mobile communication freely
and naturally. The wide range of Jabra products is available
at major retailers worldwide. Jabra is a brand of GN Mobile,
a business unit within GN Store Nord based in Copenhagen,
Denmark. GN Mobile contains both the Jabra brand of products
and GN`s original equipment manufacturing (OEM) business.
More information can be found on the website at www.jabra.com
About GN Store Nord
GN Store Nord has been helping
people connect since 1869. Initially as a telegrph company
and now as a global market leader in personal communications
providing increased mobility and quality of life for its users.
GN develops and manufactures headsets for hands-free communication,
hearing instruments and audiologic diagnostics equipment.
GN products are marketed globally and the company is traded
on the Copenhagen Stock Exchange (Reuters: GN.CO; Bloomberg:
GGNDF). For more information visit www.gn.com
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